SuggsJohnson CPAs Relaunch Website as Strategic Step in Expanding Digital Presence Across Carolinas and Georgia

Staff Report From South Carolina CEO

Tuesday, July 9th, 2019

Noted South Carolina certified public accounting firm SuggsJohnsonLLC has relaunched its primary website (http://www.suggsjohnson.com/), embracing leading-edge technologies and improving navigation to make the information-rich site even easier and more intuitive for users.

The relaunch is part of SuggsJohnson’s strategic investment in an expanded online presence to present their brand and to provide clients, business users and referral sources with essential information and tools to support the region’s growth and prosperity, while serving as a resource to media, students and educators, the business community and other information seekers.

Redesigned with assistance from the web team at WebSpeak Media, an Upstate-based digital marketing firm, the new site features a host of changes, additions and improvements, including expanded Services and Industries sections, leadership profiles,  and an expanding Resources section that will include regional news of note, free downloadable resources, and more.  Sections to be added include helpful links to financial, governmental, personal finance and economic development sites, along with articles and white papers of note.

“This relaunch represents our first major undertaking in several years, and aims to provide both clients and community audiences with the information and resources they need relating to business and personal finance,” said D. Gray Suggs, SuggsJohnson’s Managing Partner who directed the relaunch initiative.  “With the help of this new improved presence, we can provide a wealth of information about business, our communities, industries and the Upstate to users  across the Southeast – or around the world.”

The site is dynamic and a tool that Suggs fully envisions will continue to grow, deepen and evolve over time.  Aspects of the site relaunch were driven by analysis of best-of-breed domestic competitor and business resource sites, along with reviewing top characteristics demanded by today’s business power users.

“Our goal is to be an informative, data-rich site that is easy and intuitive to navigate, while providing a fresh, contemporary new presentation of our brand in the marketplace,” said Suggs.